Real Campaigns. Real Numbers.

Challenge

The client was burning budget on broad Search campaigns with no keyword hygiene and no lead-quality tracking, so most enquiries were tyre-kickers instead of investor-grade buyers.

Our Approach

• →Rebuilt the account around high-intent buyer keywords (off-plan, ready-to-move, ROI, waterfront) with tight SKAG-style match types.
• →Launched Performance Max with signal audiences from CRM data plus first-party lookalikes of past investors.
• →Deployed dedicated landing pages per project with WhatsApp + form dual-conversion, tied to offline conversion imports.
• →Ran a 4-week bid-strategy rotation (Manual → Max Conversions → Target CPA at dh35) to lock in a stable CPL.

Outcome

Within the campaign window the account produced 1.59K verified conversions from 20.4K clicks on dh55.5K of spend — a cost-per-lead of dh34.91, well inside the client's dh60 threshold.

Challenge

A new phase launch needed fast lead volume in Lahore, Islamabad and Karachi without diluting brand positioning or attracting the wrong buyer profile.

Our Approach

• →Built city-level campaigns with plot-size and payment-plan ad groups, each mapped to a matching landing page.
• →Layered demographic bid modifiers (age 30–55, top 20% income) to filter high-intent investors.
• →Used Performance Max for prospecting reach and Search for bottom-funnel intent — with separate CPA targets.
• →Passed offline sales-qualified conversions from the CRM back into Google Ads to train the bidding algorithm on real buyers.

Outcome

The account delivered 22.7K clicks and 1.02K conversions from 552K impressions — a 4.5% conversion rate on Rs193K spend, giving the client a full sales pipeline in under 30 days.

Challenge

The brokerage wanted to validate Google Ads as a channel before committing a monthly retainer, so every dirham had to be accountable.

Our Approach

• →Ran a single Search campaign on 12 exact-match, buyer-intent keywords only.
• →Used call-only ads plus a lead-form landing page to capture both phone-first and web-first buyers.
• →Enabled conversion-value rules to prioritise investor-grade postcodes.

Outcome

Delivered 233 clicks, 4.7K impressions and 31 verified leads on dh3.7K — a CPL of dh119 in a competitive Dubai buyer market and a green-light for the retainer.

Challenge

Travel is highly seasonal and price-sensitive — the client needed steady booking volume without over-paying on generic 'cheap flights' terms that never convert.

Our Approach

• →Segmented campaigns by intent: Umrah packages, UK visit visa, and Europe tours — each with dedicated ad copy and landing pages.
• →Blocked 300+ negative keywords (jobs, DIY visa, embassy) in the first two weeks to protect budget.
• →Layered Performance Max with Discovery ads for retargeting website visitors who didn't book on the first visit.

Outcome

The account produced 21.1K clicks and 877 booking enquiries on 525K impressions — Rs161K in spend at roughly Rs184 per verified booking lead.

Challenge

Traditional form-fill landing pages were losing UAE buyers who prefer to chat directly. Response time on inbound forms was over 4 hours, killing conversions.

Our Approach

• →Swapped the primary CTA on every ad from 'Get a Callback' to 'Chat on WhatsApp' with click-to-chat extensions.
• →Connected the WhatsApp Business account to an AI-assisted first-response flow so no lead waited more than 60 seconds.
• →Tracked WhatsApp chats as conversions inside Google Ads via a wa.me redirect + GA4 event bridge.

Outcome

233 qualified clicks turned into 31 WhatsApp conversations on dh3.7K spend — with average sales-team response time cut from 4+ hours to under one minute.

Challenge

The client had strong inventory but a very tight monthly test budget. Every click had to be a genuine buyer signal — no room for broad-match waste or brand tyre-kickers.

Our Approach

• →Built a lean Search-only account around 15 buyer-intent keywords (off-plan Dubai, 1BHK payment plan, ready apartments) on phrase and exact match.
• →Wrote three ad variants per ad group with price, payment-plan and location angles, letting Google's responsive search ads optimise the winner.
• →Set a Target CPA aligned to the client's dh100 max-per-lead threshold and rejected any placement above dh20 CPC.
• →Piped conversions from both the form and the WhatsApp click event into Google Ads so the algorithm optimised on real chats, not just clicks.

Outcome

The campaign closed the window with 372 clicks and 57 conversions on dh5.9K of spend — a 15.3% click-to-conversion rate at an average CPC of dh15.86, well under the client's ceiling.